Creative Ways to Package Your Cannabis Edible Products

 Cannabis product packaging, however, has some catching up to do. To penetrate new markets and legitimize a once taboo product, top players in the industry realize that upgrading their packaging from the 'clear plastic baggie' of the past is vital. So don't treat the packaging of your legal cannabis product as an afterthought, give it the attention it rightfully deserves! 

HERE ARE 5 FACTORS TO CONSIDER: 

1. Types of cannabis packaging Cannabis products can be found in many different packaging formats, from glass jars to cartons to tins to plastic bags and pouches. Each package type has its own advantages and disadvantages, but we are seeing explosive growth in using flexible pouches and bags for cannabis products, especially edibles and powders. 

Here's why: Flexible packaging has distinct advantages, top among them being: 

They are economical in cost, lightweight and cheaper to ship, surprisingly sustainable, and consumers LOVE their convenience. STAND-UP POUCHES (DOYPACKS). With a flat top and an oval-shaped bottom, these eye-catching, modern bags can stand unassisted and offer a lot of space for branding and labeling. Already known to consumers for their use in the food industry, Doypacks offer familiar comfort to consumers that may be anxious about trying cannabis products. Offering a sophisticated look and feel, stand-up pouches are great for products with a premium price point like cannabis edibles. STICK PACKS. Stick packs are long, narrow bags that are widely used for single-serve powder and liquid products. Sealed horizontally at the top and bottom with a long vertical seal, stick packs are convenient and small enough to be discretely carried. PILLOW BAGS. The simplest and most economical of all bags, the pillow bag is like a larger, wider stick pack. Very versatile, this package type is used widely across many industries. Pillow bags are great for mass production as they can be produced very quickly with packaging automation. However, if you are looking to position your product as luxurious, it may not be the best option (see instead Doypack, above). 

2. Design and target market. 

Since being legalized in different areas, cannabis products have reached entirely new demographics that include young professionals, moms and dads, and even grandparents! These consumers may be hesitant to try cannabis because of the stigma associated with the product in the past. Part of packaging's job is to put the consumer at ease and reassure them that they are buying a legitimate, legal, safe product. So how exactly can packaging do all that? By imparting a consumer experience of familiarity, luxury, and simplicity. Edible bags or pouches (Doypacks) have been winning in the cannabis edible market for these reasons. They are a recognizable packaging format with a premium look and feel. Sticking with a minimalistic but sophisticated and timeless design will not only position your product well but will save you a lot of hassle and redesign expenses. 

3. Safety factors. 

While child-resistant packaging for cannabis products is not required by law in all areas, packaging design experts advise to add it as standard anyway. The laws seem to only get more restrictive as time goes on, so adding child-resistant features to your bags in the first place can save you from an expensive future redesign. Plus, showing consumers that you care about product safety and minimizing the risk of access to children instills confidence and trust in your brand. 

4. Cannabis freshness and potency factors. 

When exposed to the elements (especially oxygen), the shelf life and potency of cannabis products is degraded. When you are selling premium products like cannabis, you need to make sure customer experience is top-notch. A stale or less efficacious product will lead them into the arms of your competitors. 

check : Vape cart packaging

5. Cannabis packaging process. 

Will you be manually packaging your legal cannabis product by hand or are you considering automating with cannabis packaging machinery? If you plan to hand-fill and seal your cannabis bags, packaging experts recommend choosing a bag style with a wide-mouth top to accommodate a scoop or filling apparatus. Modern cannabis packaging machines can easily accommodate multiple bag styles and sizes. They allow you to speed up production of your product at a moment's notice. When coupled with a high-accuracy multi-head scale, your cannabis products can be weighed to within a tenth of a gram, even at high speeds.